«
»

2007 Internet Ad Revenues Up

While the decline of auto advertising may be hurting some media groups (see last blog), it certainly didn’t hurt 2007 internet revenus! A research brief from the Center for Media Research references the IAB Internet Advertising Report, conducted by PricewaterhouseCoopers, released in May, 2008, states that US Internet advertising revenues totaled $21.2 billion for the full year 2007

David Silverman, Partner, PricewaterhouseCoopers LLP, concludes “… Interactive advertising is not just the future, it is the here and now… it represents a meaningful and growing component of US advertising and marketing spend.”

Automotive revenue accounted for 21% of the 2007 revenues.

In 2007 Omni Advertising helped many of their automotive clients run very successful internet advertising campaigns. For more information on how Omni Advertising can help you with your internet advertising call 561-620-4774.

This entry was posted on Friday, May 30th, 2008 at 11:42 am and is filed under Automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “2007 Internet Ad Revenues Up”

  1. 2007 Internet Ad Revenues Up Says:
    May 30th, 2008 at 12:10 pm

    [...] Glenn wrote an interesting post today onHere’s a quick excerptWhile the decline of auto advertising may be hurting some media groups (see last blog), it certainly didn’t hurt 2007 internet revenus! A research brief from the Center for Media Research references the IAB Internet Advertising Report, … [...]

Leave a Reply

You must be logged in to post a comment.