Is a Mini mini? Yes. And no? According to this eye-grabbing ad, size not only matters but the Mini Cooper is mystifyingly able to offer its drivers both ends of the scope: mini and, apparently, massive. It’s a good thing perception is relative, otherwise our jobs would be much harder.
Anyway, speaking of perception, optical illusions make for powerful ads. The good ones make you stare; the best ones make you believe.
The above video is for a viral for the new Nissan Rogue. But to me it seems almost like the Ray-Ban viral, even down to the laughing in the background. But I also thought the Ray-Ban viral almost seemed like a scene from Beerfest. Which I guarantee probably reminds some people of something else.
Anyways, the Nissan viral has some tie ins to NBC’s hit show Hero’s. You can read about it here. BTW… that’s the 2nd manufacturer to have a tie in to NBC.
Thanks to AdFreak.
I’ll be the first to say I like the foreign Honda ads (here and here) over the American Honda ads (here). But I must give credit when credit is due, RPA did a wonderful job with their new Civic Hybrid ad.
The spot plays off the show “The Odd Couple” (it even has the music). One person is extremely messy on his morning commute while the other person constantly cleans up after him. I think it appeals nicely to the Hybrid driver.
Courtesy of AdRants.
This is the kind of spot that makes me sad to work in automotive advertising. At least butt was spelled properly.
I’m speechless. From Ads of the World and Adfreak.
Update: Seems VW of America has taken down the spot. Sorry.
Update #2: It’s back up! Yee-haw!
