Think About Hyundai
Monday, September 10th, 2007
The first branding campaign from Hyundai’s newest ad agency was unveiled today. The taglines ask the viewer to “Think About It.” The reason for the change in strategy…
“Hyundai research has found that over 50 percent of consumers tune out ads because of various negative connotations.”
Hyundai is on the verge of changing the consumer’s perception about the brand. They are trying greatly to move away from being labeled as just a “cut-rate automaker.”
Personally I like the spot that raises this question: “Don’t you think a car should have more airbags, than cupholders?” It really does make one think about it.
You can read more about the campaign here.
