Omni Automotive Advertising Blog

Here’s a problem car dealers face, they try to be all things to all people. Every advertisement has to be chock full of goodies, like biggest selection, best service, etc. Now this is fine when done in moderation, but put it all together the ad becomes a huge mess.

But how about being all things to a specific market. Like this dealer in Milwaukee. He decided to go after the hybrid niche market. The dealer started focusing on selling hybrids in 1998 and now he sells more hybrids than any other dealer in the nation. Plus his hybrids sales are 10 times higher than any other Honda dealer in the nation.

Now, I’m not saying that dealers should try to go after hybrid sales. What I am saying is that there is a problem that is unique to your customers that you can fulfill (saying your the “Ford Headquarters” does not suffice). By finding this niche you can really make a connection to your customers and you’ll stand out in the crowd.