Make-Believe
Wednesday, September 26th, 2007
Is a Mini mini? Yes. And no? According to this eye-grabbing ad, size not only matters but the Mini Cooper is mystifyingly able to offer its drivers both ends of the scope: mini and, apparently, massive. It’s a good thing perception is relative, otherwise our jobs would be much harder.
Anyway, speaking of perception, optical illusions make for powerful ads. The good ones make you stare; the best ones make you believe.
