Car Dealers & Viral Video
I was recently skimming over this article on Ad Week, when I was struck by a thought. Viral advertising doesn’t work unless you actually create something that people want to share with their friends.
Just putting up a commercial or infomercial you ran last month on youtube, really doesn’t have an impact, especially if just have offers without branding.
The only spots you should post, should be written specifically for the internet. Viral Ads should be memorable, yet say something about your dealership. Like this one…
The spot is memorable, informative and timeless (it came out a couple of months ago). I sent this video out to a bunch of people when I first saw it.
The only problem I have is this dealership is in Massachusetts. I live in South Florida. So obviously with viral videos it’s hard for dealers to target just their market. Which means, just because your video has almost 100,000 views doesn’t mean 100,000 potential customers are watched it. But that’s a thought for another post.
September 14th, 2007 at 6:10 pm
This is hysterical. How many car dealers are actually willing to bare it all. Clothes or their actual price. I mean, come on. If I walked into a dealership and the salesperson was actually willing to ‘bare it all’ I might actually think I’m getting a deal!