Internet Leads
Late last week, I wrote about the fall of newspaper advertising. Now this week, AdWeek (that’s a lot of “weeks” in just two sentences) reports that the majority of internet searches are triggered by television, word of mouth and print ads.
Basically, people aren’t just sitting at home searching for stuff. Something has to trigger a potential consumer’s search for your dealership on Google, Yahoo or even DogPile. There has to be a message that really retains their attention.
Also this shows that just because your phones aren’t ringing off the hook, doesn’t mean the ads aren’t working. Your internet leads are your phone leads of yesteryear.