Odd Couple
I’ll be the first to say I like the foreign Honda ads (here and here) over the American Honda ads (here). But I must give credit when credit is due, RPA did a wonderful job with their new Civic Hybrid ad.
The spot plays off the show “The Odd Couple” (it even has the music). One person is extremely messy on his morning commute while the other person constantly cleans up after him. I think it appeals nicely to the Hybrid driver.
Courtesy of AdRants.