Relationships Behind Every Great Dealer
It seems every great dealer stresses the relationship they have with their employees and their customers. Now, in this quarters’ AIADA magazine, Ron Esserman speaks of training his employees to better help potential customers.
Esserman pioneered the very innovative YES customer satisfaction program, You are Empowered to Satisfy. He explains…
“Every employee must find a way to say yes to all our customers. We have extensive training of all our employees… We want to help (our employees) get where they want to go, so that we can get where we want to go.”
It’s very interesting how the successful dealers all concentrate on the relationships they have with people. I’ll post the article when it comes live on the net.