The new 2008 Chevy Malibu is going to be a force to be reckoned with. Seriously the car is a total revamp of it’s boring predecessor. In fact Chevy subtlety admits it in their new ad campaign based on the tag “the car you can’t ignore.”
Here’s one ad (not the best of quality, hopefully someone will post a better one soon.
Update** You can see the above video here. And you can watch the bank robber ad here.
Sorry for the lack of posts, we’ve been a little bit busier around here (Year End Clearance creative is fast approaching). Just wanted to share some cool new Lexus creative. Big thanks to AdRants for the find.
Lately Lexus has been making some nice commercials. I guess you have to when you’re getting called out by Hyundai.
Todays ‘Boob Award’ goes to this ad for the Mercedes Class S, which I found on 10 Advertising. I believe the message was suppose to be that the car had eight airbags.
Everyone is fully aware that sex sells. Sex in Advertising has been used for decades and even more so over that past twenty years or so.
“Post-advertising sales response studies have shown it can be very effective for attracting immediate interest, holding that interest, and, in the context of that interest, introducing a product that somehow correlates with that interest.”
The advertising and marketing research firm of Gallup & Robinson have an intriguing essay on Sex and Advertising. With over 50 years of testing the effectiveness of advertising, G&R point out the obvious…
…”sex is a Code Red advertising technique . . . handle with care . . . seller beware; all of which makes it even more intriguing.”
Do a search for Sex in Advertising you’ll be surprised by what you find. Sex in advertising is such a powerful tool that there are whole college courses devoted to it’s study. For instance, Richard Taflinge, a professor at Washington State University’s Edward R. Murrow School of Communication, teaches a course on the subject. At first I thought the following ad was for automobiles but then I realized it was actually selling the tiny grease guns she is holding in her hands. Well, I guess sex doesn’t always work, does it?
Narrow that search to ’sex in automotive advertising’ and start wandering the 2,000,000 results. Start with Selling the Car Culture through Advertising, a course taught at the University of Wisconsin. Although the ads shown are a little bit outdated, they do illustrate the point.
But Does It Sell? And who is the better target, men or women? And what is the difference between using sex, and being sexy. Mazda tried sexy with this commercial for the MX-5.
 Because I’m lazy today and posting videos is a lot easier than actually posting content, here is Hummer’s Nip/Tuck homage commercial.
Courtesy of AdFreak.
Subaru has switched it’s advertising agency to Carmichael Lynch. The reason, according to this Adweek article, Tim Mahoney, the CMO of Subaru, worked with the agency when he was at Porsche.
The agency who had Subaru was surprised by the move. But it seems to me, Subaru never really had any direction. Was their tag line, “Think. Feel. Drive.” or was it, “It’s what makes a Subaru, a Subaru?” I don’t know. What did their tag line(s) even mean (don’t even get me started on the meaning of manufacturer’s tag lines in general)?
Here’s a spot Subaru is currently running. And here’s a spot that Jeep just did that looks much better.
So in about six months expect Subaru to roll out with some new creative.
BTW… Carmichael Lynch is the same agency that works on the beef jerky ads, messing with Sasquatch.
