Safe Happens
Monday, October 1st, 2007
In the oneupmanship of automotive advertising, Renault has just raised the bar on safety spots.
The above spot pokes fun at the strange almost ballet like running footage manufacturers produce. Even without getting the inside joke most viewers will still be captivated by the crashes to stay watching the entire minute and 33 seconds.
According to Adsoftheworld user, kgeiger, the rough translation of the spot goes something like this:
“The safest ensemble in the world.
8 models with 5 stars each in the Euro NCAP Crash Test.
www.safety.de“
I wonder how VW will retort.
