Credibility
Wednesday, October 3rd, 2007A new study by Nielsen found that the majority of people do not trust online ads. Just 26% of people tested, out of 26,000, trusted banner ads, 36% trusted search ads and only 18% trusted mobile ads.
On the flip side, newspaper and television ads scored 63% and 56% respectively. Word of mouth advertising fared even better, with consumer opinions posted online receiving 61% and recommendations from other consumers clocking in at a very healthy 78%.
I can’t imagine why ads like this one or this one don’t seem credible.
Online advertising has lost the trust of consumers because of ads like the above. So how does that translate to automotive dealers? Well, we’re not in the most trustworthy business. Simply google car dealers and you’ll find a slew of websites that hate car dealers.
