Omni Automotive Advertising Blog

Ever wonder where the future trends in automotive advertising are heading. Well, in this blog, and the second installment, Gordon Borrell, is “interviewed” about what he sees happening in the marketplace.

For instance, when asked about the migration of ad spending from ‘traditional’ to online marketing, he explains how dealers are moving away from print based advertising to online marketing, especially now that more households have computers in their houses. Dealers see the obvious benefits of online advertising and, in turn, are beginning to build their online identities.

So what should dealers be spending their money on? According to Borrell, 40% of their budget should go to TV or newspaper, which ever they see as being more effective. Then a mix between mix between the Internet, radio, cable, Direct Mail or billboards.

Where and when should you advertise?

“The dealers need to be ready to advertise price and item around key sales periods like weekends or holidays.”

Gee, really? Show me a dealership who didn’t run a Labor Day Sale and I’ll show you a dealer who didn’t meet their quota for that month!

All in all, Borrell isn’t telling us anything you don’t already know. Sales are down, traditional media is slowly being overwhelmed by the internet and TV ads still motivate the buyer more than any other factor.

Yet another trend in automotive dealer advertising, Pimps.

Apparently this dealer has a entire series of ads with the Credit Pimp “for real yo!”

This is the reason why people hate automotive dealer advertising. I’s either the ads yell at you or they just insult your intelligence.

Omni Advertising has issued a press release announcing a merger with Iris Zayas. Iris will be Omni’s Media Director and will oversee both traditional and interactive media for the agency.

“Everything we do here is around technology innovation; to keep our clients at the forefront of the digital revolution,” said Iris.

See more news about Omni Advertising here.