Omni Automotive Advertising Blog

Subaru has switched it’s advertising agency to Carmichael Lynch. The reason, according to this Adweek article, Tim Mahoney, the CMO of Subaru, worked with the agency when he was at Porsche.

The agency who had Subaru was surprised by the move. But it seems to me, Subaru never really had any direction. Was their tag line, “Think. Feel. Drive.” or was it, “It’s what makes a Subaru, a Subaru?” I don’t know. What did their tag line(s) even mean (don’t even get me started on the meaning of manufacturer’s tag lines in general)?

Here’s a spot Subaru is currently running. And here’s a spot that Jeep just did that looks much better.

So in about six months expect Subaru to roll out with some new creative.

BTW… Carmichael Lynch is the same agency that works on the beef jerky ads, messing with Sasquatch.