Omni Automotive Advertising Blog

Chuck Norris Facts started in early 2005, so it would seem about the right time for advertisers to latch onto the popular internet meme.

Now Honda has cashed in on the Chuck train with this spot here.

Luckily for Honda this is the only Chuck Norris reference in a new series of spots for the Honda Ridgeline. You can view the other spots here, here and here. For the most part they are pretty good.

Thanks to Adrants for the find.

BTW, I’m not the only one is who is tired of seeing Chuck Norris in advertising.

A new study by Nielsen found that the majority of people do not trust online ads. Just 26% of people tested, out of 26,000, trusted banner ads, 36% trusted search ads and only 18% trusted mobile ads.

On the flip side, newspaper and television ads scored 63% and 56% respectively. Word of mouth advertising fared even better, with consumer opinions posted online receiving 61% and recommendations from other consumers clocking in at a very healthy 78%.

I can’t imagine why ads like this one or this one don’t seem credible.

Online advertising has lost the trust of consumers because of ads like the above. So how does that translate to automotive dealers? Well, we’re not in the most trustworthy business. Simply google car dealers and you’ll find a slew of websites that hate car dealers.

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I’ve really been digging the new Jeep commercials (here and here) from their new ad agency.

Now the above spot ties into the new Jeep tagline “Have Fun Out There.” Which is interesting because most car manufacturers shoot on long winding roads to depict how much fun their car is to drive. Therefore Jeep is basically saying we can do the winding road thing, but it’s even more fun to drive off-road as well.

Thanks to Hee-Haw Marketing for the find.

In the oneupmanship of automotive advertising, Renault has just raised the bar on safety spots.

The above spot pokes fun at the strange almost ballet like running footage manufacturers produce. Even without getting the inside joke most viewers will still be captivated by the crashes to stay watching the entire minute and 33 seconds.

According to Adsoftheworld user, kgeiger, the rough translation of the spot goes something like this:

“The safest ensemble in the world.
8 models with 5 stars each in the Euro NCAP Crash Test.
www.safety.de“

I wonder how VW will retort.