Omni Automotive Advertising Blog

Happy Honda Days are here again. See below for two of their new spots.

Ford uses the All American Rejects song “Move Along” for their Year End Celebration.

Also check out Ford’s new ads hyping both the Focus and their new Synch feature.

Sorry I couldn’t find them on youtube but I did find them online. Again Hyundai goes with the Duh theme. This time they are using Jeff Bridges instead of Kelsey Grammer. See the spots here and here.

It’s that time of year, time for all the year end spots. I’ll try to collect as many year end manufacturer spots as I can. And I’ll include some local dealer ones to ridicule as well.

Below is Kia’s Kiafest spot based on the movie Footloose Flashdance (thanks Brett). I for one always enjoy when the manufacturers buck the trend of basing their event on the holidays.

I know some dealers would love to air spots like the ones below (I find them very cringe worthy), but these are EXTREMELY ILLEGAL! You must buy the rights to songs in order to have them in your advertisements, especially if you are going to change the lyrics. This is a very quick way to put yourself in deep legal trouble.

Obviously the first one is using Michael Jackson’s “Thriller,” and the second one is U2’s “Beautiful Day.”

From Copyranter.

For the past couple of months, I’ve had this feeling that International manufacturer ads are better than the ones shown in the states. It seems they take more chances.

Check out this ad for Holden that aired in Australia, here.

Of course I could have a bias toward National ads because I see both the good and bad ones, but for the International ads I only the best ones.

You can check out some other cool international ads here, here, here and here.

Frankenstein ads, we’ve all seen them, I’m just giving them a name.

Frankenstein ads are the ads where the “best” elements from other ads are thrown together to make a whole new ad. Throw in the the hook from this tent event, the credit line from this spot, add in a sprinkle of the jingle from last months ad, then come up with a new event name and “Poof,” we have this month’s event ad (I know the symbolism reflects more of a witch’s brew than Frankenstein but just stay with me).

The problem is when we create ads this way, we’re really creating a monster. What do I mean? Well with Frankenstein all the human elements were there (eyes, ears, nose, arms, etc), but he was never really human. Frankenstein is, when you boil it down, just parts thrown together. And when these parts are just thrown together the results are devastating.

Now a Frankenstein ad has all the elements of a car dealer ad, but it’s never really an ad. It lacks meaning and purpose. When parts of other ads are just thrown together, the focus of the ad becomes diluted and ultimately lost.

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In this clip here, you can plainly see that GM, Ford and Toyota are in collusion to hold down the development of flying cars.

Actually it’s just another hilarious clip from the Onion News Network. I wonder if their writers are on strike too.