Omni Automotive Advertising Blog

Sure the graphics and the production value has come a long way, but the copy is still pretty much the same for car dealer ads. It as if the television editors have evolved while the copywriters have stayed in a vacuum.

Being a copywriter, I know this not true.

The automotive industry is defined by a month to month basis. So, as a dealer, do you take a chance on a new, unknown creative spot or do go with the tried and true creative? The choice, most often taken, is made by fear. So car dealer ads stay pretty much the same.

The problem when making choices based on fear is that you never stand out and you end up sounding like every other dealer now and in the past.

Update: Here is another spot that proves my point.

Finally found the Toyotathon Phenomenon spots on youtube.

All the other spots have the same formula. Spot opens with person trying to get rid of their car by totally destroying it. However before the viewer can see the carnage of the car being destroyed, Toyota cuts to the offer, then back to the destruction of the car.

According to a recent article on autonews.com, the Honda Odyssey has taken the top spot from the Dodge Grand Caravan as the nation’s top-selling minivan in 2007.

Through October, the Odyssey outsold the Caravan/Grand Caravan 144,718 to 141,477.

Will Odyssey hold on to the top spot? Only time will tell. Although minivan sales had declined earlier this year, sales of the new ‘08 models have been rising.

Oh my gosh, it’s a car ad that uses proper grammar.

Volkswagen’s newest spot pokes fun at the old car cliché Sign and Drive. Someone can’t possibly Sign for a car and Drive the car at the same time. The idea is simply preposterous. Hence sign Then drive.

See the spot here.