Ad Agency Tips
Tuesday, February 12th, 2008They’re imaginative; they’re intelligent; and more than anything they want to help you flex your massive merchandising muscles and overthrow the market. They’re your ad agency. Instead of kicking them to the curb when their antics seem slightly loony, try trust, time and a little bit of tenderness. At least that’s the suggestion of McKee Wallwork Cleveland Advertising president Steve McKee. After two decades observing client-agency relationships, he bestows a few handy hints for clients who want to get the most out of their ad agency. Take a look here.
