Omni Automotive Advertising Blog

If you live in the United States, you are probably more than familiar with our domestic Nissan and Infiniti vehicles. But are you aware of all the other models these companies produce? The Nissan 360 website might interest you. Nissan 360, a two-day event in Portugal, showcases the companies vehicles and to “gain a deeper insight into the products, technologies and people that drive our company.” You can view some of the Nissan 360 event vehicles on the site and see just how many different vehicles the company makes.

In a previous blog, AOLs Best April Picks, we saw a list of great finance offers for April, as well as some green cars. Now lets focus on The Ten Least Expensive Cars Sold in the US by CarandDriver.com. As the article points out, in today’s tough economic times, when people are tightening their money belts, perhaps it’s time to look at less expensive, more fuel efficient vehicles. And inexpensive doesn’t always mean cheap when it comes to safety and reliability. So, here they are.

• 2008 Chevy Aveo
• 2008 Hyundai Accent
• 2008 Kia Rio
• 2008 Toyota Yaris
• 2008 Smart Fortwo
• 2008 Kia Spectra sedan
• 2008 Nissan Versa
• 2008 Suzuki Reno
• 2008 Hyundai Elantra
• 2008 Mazda 3

The 2009 Acura TSX is now available. Here are some images posted on Ads Of the World of the national campaign.

Here is a video from First Drive on You Tube

If you live in South Florida and are interested in buying a new TSX, RL, TL, MDX or RDX, you can contact your Dade Broward Acura Dealers for up to date special finance offers.

AOL’s Best Car Deals of the Month list 20 vehicles that have great incentives to buy during the month of April. Honda entries include the Honda Ridgeline and the Honda Civic. The editor’s choice for the month is the Ford Ranger who’s incentive deliver a possible base price below $11K.

Following a link to the Top Ten Green Cars, can you believe at number ten was…The Porche Caymen. Who would have guessed that one? Following the Caymen, in decending order: Mini Cooper, Mercedes Benz E320 BlueTec, Ford Escape Hybrid, Nissan Altima Hybrid, 2008 SmartForTwo, Lexus GS 450h, Toyota Prius, and the Tesla Roadster. Coming in at number one (drum roll please), the 2008 Honda Civic Hybrid

According to this Newswire press release, Omni Advertising will be installing a digital signage network on the fourth floor conference room of their Boca Raton headquarters. Three 50-inch high definition Panasonic plasma monitors will be linked to create one stunning image and will be clearly viewable from the building’s atrium, restaurant and lobby.

The digital signage network will be powered by rVue which allows users to control in-store video programming.

“Omni Advertising is in a unique position as both a user of the rVue technology, and a key influencer among its clients,” said Jason Kates, CEO and founder of RMS Networks. “Their digital marketing content is ideal for distribution via rVue. At the same time, their auto dealer clients are realizing the power digitally created and distributed marketing content can have in their own showrooms.”

“This is a powerful sales tool that has delivered proven profitability and increased customer satisfaction,” said Ken Hudson, CEO of Omni Advertising (omni-advertising.com). “When our clients walk in, they’ll see their own ads and content on HD plasma screens. The impact is powerful! When we tell them the same content can be playing in their dealerships, it will be a natural decision.”

In a related agreement, the auto dealer application of rVue, will be rolled out at Jim Hudson Automotive Group’s Toyota and Hyundai showrooms in South Carolina, giving managers the ability to personally select and control the video programming that plays in each dealership.

For more information about installing rVue in your dealership, contact Omni at 561-620-4774.

Is vehicle leasing becoming more popular? That’s what the article on automotive.com is saying. While leasing may traditionally be more popular with higher priced luxury vehicles, the recent reduction in lease pricing may actually be the source of more leasing across the board.

Is this actually a new concept? Surely for most people who can’t afford the costs of buying a new car, leasing would seem more appealing. And while consumers may not be able to afford the cost of a new car, spread over five, six, seven or more years of payments, leasing would seem a better choice. And a lot of people want to, or need to, buy a new car every few years.

At any rate, this is good news for automotive sales.

The Detroit News recently posted an article about Ford’s decision to enhance it’s certified used car program. Partially due to the recent slump in the economy, Ford’s decision should offset the decline in sales of new cars and trucks. Recent surveys by J.D. Power and Associates and Wachovia show overall demand for used cars, and for certified used-car sales particularly, is increasing.

The latest initial quality study commissioned by Ford shows the automaker in a statistical dead-heat with Toyota and Honda.

Toyota, which also saw a decline in new car sales, is also focusing on their certified used car plan to boost sales. Meanwhile, just announced, Toyota Motor Corp. beat General Motors Corp. in first-quarter sales by 159,000 vehicles, challenging the U.S. automaker’s 77-year reign as the global leader with gains in emerging markets that offset U.S. declines.

The benefits of effective digital marketing are infinite, and no one knows this better than Sheehy Auto Stores with 23 franchises located across Virginia, Maryland and North Carolina. A dedicated internet sales staff of 35, under the direction of Roy Reutter, is capitalizing on a new platform with their arsenal of digital marketing tools to accommodate their online customers and generate viable leads.

(more…)