Omni Automotive Advertising Blog

Is vehicle leasing becoming more popular? That’s what the article on automotive.com is saying. While leasing may traditionally be more popular with higher priced luxury vehicles, the recent reduction in lease pricing may actually be the source of more leasing across the board.

Is this actually a new concept? Surely for most people who can’t afford the costs of buying a new car, leasing would seem more appealing. And while consumers may not be able to afford the cost of a new car, spread over five, six, seven or more years of payments, leasing would seem a better choice. And a lot of people want to, or need to, buy a new car every few years.

At any rate, this is good news for automotive sales.

The Detroit News recently posted an article about Ford’s decision to enhance it’s certified used car program. Partially due to the recent slump in the economy, Ford’s decision should offset the decline in sales of new cars and trucks. Recent surveys by J.D. Power and Associates and Wachovia show overall demand for used cars, and for certified used-car sales particularly, is increasing.

The latest initial quality study commissioned by Ford shows the automaker in a statistical dead-heat with Toyota and Honda.

Toyota, which also saw a decline in new car sales, is also focusing on their certified used car plan to boost sales. Meanwhile, just announced, Toyota Motor Corp. beat General Motors Corp. in first-quarter sales by 159,000 vehicles, challenging the U.S. automaker’s 77-year reign as the global leader with gains in emerging markets that offset U.S. declines.

The benefits of effective digital marketing are infinite, and no one knows this better than Sheehy Auto Stores with 23 franchises located across Virginia, Maryland and North Carolina. A dedicated internet sales staff of 35, under the direction of Roy Reutter, is capitalizing on a new platform with their arsenal of digital marketing tools to accommodate their online customers and generate viable leads.

(more…)