So you need some high end luggage to go with that luxury model car? Samsonite now has a line of luggage designed to look and function as well as the cars their styled after. I found some pictures of the suitcases on AutoBlog.com. The line is called Spinners, and they are made of a strong, lighweight composite material known as CURV, In addition to the nifty parking brake, you can get your Spinner in a diamond plate finish.
While the decline of auto advertising may be hurting some media groups (see last blog), it certainly didn’t hurt 2007 internet revenus! A research brief from the Center for Media Research references the IAB Internet Advertising Report, conducted by PricewaterhouseCoopers, released in May, 2008, states that US Internet advertising revenues totaled $21.2 billion for the full year 2007
David Silverman, Partner, PricewaterhouseCoopers LLP, concludes “… Interactive advertising is not just the future, it is the here and now… it represents a meaningful and growing component of US advertising and marketing spend.”
Automotive revenue accounted for 21% of the 2007 revenues.
In 2007 Omni Advertising helped many of their automotive clients run very successful internet advertising campaigns. For more information on how Omni Advertising can help you with your internet advertising call 561-620-4774.
An article on AdWeek.com cites a UBS survey stating that media groups, CBS Corp and News Corp, are at risk to loose money due to their running automotive advertising. These two groups run a higher percentage of auto ads than their competitors who run more fast-food and consumer staples ads. During a recession auto advertising is more likely to suffer cutbacks than other ads, particularly film and entertainment, which do not seem to suffer as much.
On Wednesday, Reuters reported that Viacom, which is going through a ad growth slow down, views itself at less risk due to lower exposure to auto advertising.
