Boost Your Campaign with a Micro Site
Is your dealership utilizing every online marketing strategy it can when it comes to your creative campaigns? If you answered yes, but your not backing up your campaign with a micro site, you may be missing another opportunity to steer customers to your dealership.
When you run a high profile creative campaign you need to utilize every opportunity you have to be recognized by the customer. By creating a micro site that ties into your campaign, you essentially add another avenue for the customer to contact you.
Why should you create a separate site for your campaign? Well, the first reason would be to create a site that is designed specifically for your campaign. Doing this creates a visual connection to your TV and radio creative. When someone visits the micro site, they see a site that ties in directly with your campaign.
The second reason, and probably the most important, for creating a micro site is measurability! By steering people to your micro site you can track their movements and extract statistics from the site reports. A properly designed site should capture the visitors attention and then steer them to a contact or conversion page to gather information for your dealerships internet sales people. All of this is measurable. And if something can be measured, a value can be placed on it.
So why not use your dealer site in the campaign? Well, if your dealer site was designed correctly, it has a totally different goal. It sells your dealership! It informs about the product and your services. It wasn’t designed with the same goals as a campaign micro site. By using the campaign site, you can have better control over steering the visitor to where you want him to go - the contact page.
Automotive campaign advertising web sites are an effective tool to capturing and converting visitors to paying customers.
If your not using a campaign micro site to tie into your advertising campaigns you may be letting sales get away! Contact Omni Advertising today to learn more about how we can help you maximize your campaigns effectiveness with a campaign microsite. Call Gail Yaciuk at 561-620-4774.
Tags: campaign micro web sites, creative campaigns, online advertising, online marketing strategy