Omni Automotive Advertising Blog

According to this Motor Trend article, the “Detroit Three” – GM, Chrylser and Ford, are finally taking steps to compete with Japans bestsellers, Toyota, Honda and Nissan. The targeted vehicles would include the Buick LaCross, which would become the Ivicta, Pontiac G6, Chevrolet Malibu, Dodge Avenger, Chrysler Sebring, and the Ford Fusion/Mercury Milan. The authors reasoning behind the changes is rising gas prices and stricter fuel economy standards which seem to be slowing the popularity of bigger V8 engines.

For those those of you who, like myself, didn’t know about the new 2009 Nissan Maxima reveal in March, you might be interested to read the First Drive Review on caranddriver.com. The new Maxima is almost 4 inches shorter with a new design unlike the other Nissan models.

The 2009 Maxima is still not posted on the Nissan website, but you can view some pictures here.

Here is a YouTube video of the 2009 Nissan Maxima.

With the rising cost of gas and these times of economic recession, people are questioning whether or not to purchase or lease a new vehicle. Anytime you are going to spend your hard earned cash on a large purchase you should examine all of the facts. AOL suggest you answer these questions before purchasing a new vehicle. Leasing or buying, these are questions you should ask yourself about any vehicle. (more…)

Is your dealership utilizing every online marketing strategy it can when it comes to your creative campaigns? If you answered yes, but your not backing up your campaign with a micro site, you may be missing another opportunity to steer customers to your dealership.

When you run a high profile creative campaign you need to utilize every opportunity you have to be recognized by the customer. By creating a micro site that ties into your campaign, you essentially add another avenue for the customer to contact you.

Why should you create a separate site for your campaign? Well, the first reason would be to create a site that is designed specifically for your campaign. Doing this creates a visual connection to your TV and radio creative. When someone visits the micro site, they see a site that ties in directly with your campaign.

The second reason, and probably the most important, for creating a micro site is measurability! By steering people to your micro site you can track their movements and extract statistics from the site reports. A properly designed site should capture the visitors attention and then steer them to a contact or conversion page to gather information for your dealerships internet sales people. All of this is measurable. And if something can be measured, a value can be placed on it.

So why not use your dealer site in the campaign? Well, if your dealer site was designed correctly, it has a totally different goal. It sells your dealership! It informs about the product and your services. It wasn’t designed with the same goals as a campaign micro site. By using the campaign site, you can have better control over steering the visitor to where you want him to go – the contact page.

Automotive campaign advertising web sites are an effective tool to capturing and converting visitors to paying customers.

If your not using a campaign micro site to tie into your advertising campaigns you may be letting sales get away! Contact Omni Advertising today to learn more about how we can help you maximize your campaigns effectiveness with a campaign microsite. Call Gail Yaciuk at 561-620-4774.

Want to know the secret to a successful internet marketing strategy? Well, it’s no secret anymore. Read this Cars.com article and find out what three internet/e-commerce sales directors do to make their internet sales excel. Well, I guess it’s not a secret anymore.

• Respond to the lead, immediately, if not sooner
• Follow up within 24 hours
• Don’t spam your clients with emails
• Provide online inventory
• Provide quality pictures of used inventory
• Be as knowledgeable as the buyer
• Get the buyer to the dealership
• Update your staff on strategy regularly
• Optimize for search engines