The cell phone usage appears to be a problem for male car buyers as well, so perhaps the salesman need to be required to take a How to Sell Cars to Women (and men) Course rather than simply learning the basics of making deals and doing the “hard sell”.

A female co-worker of mine bought a new car last year and it’s since had to go back to the dealership service department because of some Recalls that affected her vehicle. She purposely sought out a saleswoman when she was looking to buy a car, and my co-worker specifically mentioned to the saleswoman that because of how she was treated with the utmost respect and patience by the saleswoman, she has referred others to the dealership (as long as they request to speak with that particular saleswoman).

Car commercials often talk about building loyal customers, customers that will stick with them and buy their cars from them for many years. It’s laughable to me, because I haven’t seen any evidence that car dealership salesman (or the big bosses) have any clue of how to go about building loyalty amongst customers. It always comes down to the “bottom line”, how quick the customer can be pushed into buying a car, at a “reasonable” price. Hmm.