Competing Dealerships Unite for Sales
With the continuing downturn of car sales many dealerships are trying everything they can to bring in new customers and keep their sales up. Now ten local dealerships in New Jersey have united to try a new tactic to bring in customers.
According to the article, “Slowdown shifts car dealers’ tactics” on mycentraljersey.com, ten dealers located in the same area have decided to run a advertising campaign to promote a “Auto Dealer Row”. The campaign will include television, radio and print runs. A block party will run through the weekend with each dealership providing food and drinks for visiting customers.
“The ultimate goal is to let (customers) start thinking of this area when it’s time to buy a car…”
As dealerships across the nation struggle to keep their sales up this tactic goes beyond traditional marketing strategy. Dealers have reduced print advertising budgets while increasing on-line advertising. But the increasing costs of gas has added yet another obstacle in maintaining sales. With the closing of vehicle plants, combining dealerships and the closing of many more, dealers are willing to try something new. Even if it means collaborating with rival dealerships.
Do you think this plan will work? Is it something you would try?
June 9th, 2008 at 9:19 am
[...] Jake Swearingen wrote an interesting post today onHere’s a quick excerptDealers have reduced print advertising budgets while increasing on-line advertising. But the increasing costs of gas has added yet another obstacle in maintaining sales. With the closing of vehicle plants, combining dealerships and the … [...]
June 13th, 2008 at 6:37 am
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