Luxury Kia?
I’ve been seeing a lot of movies recently (Dark Knight, Step Brothers, Wall-E) and I always arrive a few minutes before the movie starts, during the commercials before the other commercials section. It is during this time that I have seen the commercial below for the all new Kia Borrego, a luxury Kia SUV.
Now I like the commercial. I really do. I think it’s smart, funny and attention grabbing without being in your face.
What I don’t like is the timing. This is probably the worst time to introduce a new SUV into an already bloated sport utility market. I understand that this vehicle was in the works long before the gas and home crisises, so it is not the fault of Kia. Even the great Toyota made the ill-fated decision to dive into the big truck business at a bad time.
So, here’s the question… Can a good advertisement make up for a poorly timed product release? I don’t think so, but only time can tell.