A little something extra
Monday, August 18th, 2008In this ad below, VW takes the intangible little extras that come along with the purchase of a vehicle (part of the Volkswagen Service program) and makes them tangible (and invisible)….. by putting a cup of coffee on them.
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It’s an interesting twist on the idea of the added value of service programs and guarantees, something that’s usually hard to show the consumer.
If nothing else, these intangible-turned-invisible extras sure make for a cool visual.
