Online Leads
J.D. Power and Associates recently released it annual ranking of online vehicle buying services. For the second year in a row AutoTrader.com ranks highest in dealer satisfaction for online new vehicle leads. Cars.com took the top spot for used car leads. When AutoTrader.com and Cars.com were not in first, they came in second. See the rankings below.
What i am shocked at is how far down ebay is. You would think that a company that is so entrenched into the Internet would understand how to sell cars and generate leads online. But that does not seem to be the case.
I am not surprised at Vehix.com being ranked so low. The reason I am not surprised by this has nothing to do with their website. Today was the first time I ever went to their site. It has more to do with these awful commercials I see every time i watch a baseball game.
(Sorry, I couldn’t find a commercial Vehix airs down here, but this spot is a good example of their straightforward boring spots.)
Tags: leads, online sales