Omni Automotive Advertising Blog

With only a day left until the end of the year we here at Omni are taking a moment to reflect on 2008. During the year we have blogged about everything from advertising trends, to auto commercials, to the automotive industry troubles. True, 2008 was a scary year! The rising cost of gas hit the american consumer hard in their wallets, changing their buying habits which resulted in lower car sales and added to the growing recession.While traditional media advertising sales decreased, online advertising increased. By mid November the news of GM’s bailout request was revealed, and in December, Chrylser announced plans to shut down their factories.

The year started out looking good for Toyota and not so for GM as Toyota overtook GM in worldwide sales for the first time since 1931. By February, AutoNation was announcing a major loss of profits. Meanwhile, as showroom sales decreased, more consumers used the internet to research and purchase their cars, making dealerships reevaluate their methods on selling.

Not all our blogs were so grim. We continued to post videos of the car commercials for Acura, Nissan, Kia, Volkswagen, Mercedes-Benz, Toyota, Volvo, Infiniti, Hyundai, Honda, and  Cadillac and Saturn.

So as 2008 winds down we here at Omni look forward to blogging on an unpredictable 2009.

We held our annual Pot Luck Lunch today. Good food and fun for all. AJ our wonderful Traffic Director took the pictures.

Happy Holidays to everyone. I’ll be out next week, so hopefully someone else will post a blog.

Enjoy more pot luck pictures after the jump.

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all of it’s plants for a month. I know the title is a bit misleading with all the bailout and bankruptcy talk swirling around the much maligned manufacturer. The stoppage will begin after the December 19th workday.

But Chrsyler is not alone. Ford and GM have cut back supply and factory work. Also, Toyota and GM have put new factories on the back burner in response to slumping car sales.

I finally found some GM Red Tag Event spots.

Here are some random thoughts about the Cadillac and Saturn spots. First Cadillac. This commercial positions Cadillac as the upscale AXE. Seriously, the message is if you drive a Cadillac, you’ll have 7 girls following you around.

I really don’t like the Saturn spot. Does the guy do the double take because he thought the Saturn cars were going look horrible. If that’s the case why would he walk into a Saturn dealership in the first place? Is he looking to buy an ugly car?

Here is Honda’s newest holiday (Hondaday) ad.

We do a lot of work with Honda, so I’m going to hold off on the comments. But you guys and girls playing at home, feel free to comment on this spot.