Omni Automotive Advertising Blog

I know it’s been awhile since we have featured some new creative on the blog. In fact, it has been awhile since we have featured consistent blog posts. But we’re turning around both of those trends.

Back to the new creative. Below you’ll find some new spots that we have recently made for our clients. Remember we feature a in house studio and have the capabilities to drive traffic to your dealership, even in these tough times.

Break out the popcorn and enjoy.

Central Florida Honda Dealers

O’Brien Hyundai at the Auto Park

Sheehy Ford

Jim Hudson  Auto Group

Jim Hudson Toyota

Van Cadillac

You can always view all of our posted ads by clicking here.

Ok, so it seems Payment Insurance is the hottest thing going on right now. Everyone from Hyundai to GM to Ford is offering it. Even the dealers are jumping on the bandwagon.

So how does the Payment Insurance Big 3 stack up?

Chart from Jalopnik.

Now as you can see, Ford offers more payment assistance, larger payments and a bigger maximum payout. But, Hyundai is the manufacturer that truly covers the consumer’s negative equity. But the benefit of covering negative equity is a difficult thing to explain to a consumer.

To be fair to GM, this is only part of their Total Confidence program.

Now let’s look how the manufacturers tried to convey this complicated message in a 30 second ad.

Hyundai Assurance Plus

GM Total Confidence

Ford Advantage Plan

Placed back to back to back the messages look very different. While Hyundai and GM try to relate to the viewer, Ford dives right into their message. Hyundai adopts a plus sign in their ad, GM uses a rally cap and Ford just uses straight figures.

The problem with Ford’s direction is what will the viewer ultimately remember. After a few minutes do you remember the figures from the Ford ad? Do you remember the backwards hat? How about the plus sign?

Hyundai and GM went soft with their sale, Ford took the hard road with theirs. Ultimately time will decide which direction was the best.

Following in the steps of Hyundai, the Ford Motor Company announced yesterday their ‘Ford Advantage Plan’ The plan lets you buy or lease a new Ford, Lincoln or Mercury vehicle with the peace of mind of the Ford Payment Protection Program.

Here are some of the highlights of the plan:

* Pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of $700, for a maximum of 12 Benefit payments
* Benefits are paid directly to your financing source
* No cost to you
* Be sure to make your monthly financing payments on your account until you have received notification that your Benefits have been approved in order to maintain your current account status

Detailed information about the Ford Advantage Plan can be found on the Ford Website.

What kind of signal does this send to the automotive world? Well, as consumers continue to avoid spending their hard earned cash and bear witness to the automakers economic trials, plans such as this are an attempt to restore faith in the brand to the public while motivating them to take a chance and buy that new car. If the Ford tactic works and sales increase, don’t be surprised if other automakers followed suit with their own plans?