Omni Automotive Advertising Blog

Ron Palillo is now teaching high school at the G-STAR school. Palillo, most probably remembered as Horshack in the ’70’s sitcom Welcome Back, Kotter, has accepted a teaching position at the charter school in Palm Beach County.

The six-year-old charter school, with 880 students in grades 9-12, bills itself as the largest film, TV and acting high school in the nation. Palillo, who has coached actors over the years, said he became enamored with G-STAR and its students after recently performing in the school’s latest feature film, It’s a Dog Gone Tale: Destiny’s Stand.

Read the Sun-Sentinel article here.

Now that the Cash for Clunkers program has ended you can S.A.V.E (Special Auto Valuation Event) at Van Chevy Cadillac.

Starting at 8 p.m. August 24th, Van Chevy/Cadillac will be self financing the next big Automotive Trade-In Program, S.A.V.E. by offering $4,500 over Black Book on ANY trade.

“Our S.A.V.E. program has no restrictions on price of vehicle and not all the buearocracy and paperwork” says Brian Schaffer, General Manager of Van Chevy/Cadillac.

With S.A.V.E., you win….not all that small print and paperwork to fill out! Just add $4500 to the Black Book value on your trade! No restrictions on the price of the new vehicle either or computing gas mileage!

For more information on this program, please visit www.vankc.com or call 816-256-2226. Both dealerships are located at 100 NW Vivion Rd, Kansas City with convenient hours, Monday-Thursday 8:00am-8:00pm; Friday 8:00am-6:00pm and Saturday 8:30am-7:00pm.

Read the full press release here.

Ron Paolillo, who is currently co-starring in the G-Star School of the Arts production “Destiny’s Stand” gives a video interview.

Read about Omni Advertising’s partnership with G-Star here.

It’s official. The Cash for Clunkers program will end this weekend. When the program started last month we here at Omni were tasked with creating some micro sites for some of our clients. As the first site was posted we already knew that the Cash for Clunkers program was going strong. We had no idea of what would happen in the next few weeks. As we finished the final sites, the first announcement that the program was running out of cash was announced. Then the extra $2B was put into the program, supposedly to keep it afloat for the rest of the year. And now it’s almost over, with all of the funds gone in just over a month.

As an advertising agency we try to account for everything. Looking over our statistics reports, here are some of the numbers our Cash for Clunkers micro sites saw.

Client A

Site Launched July 23
Active 28 Days
Unique Visitors – 287
Visits – 330
Page Views – 1,231
Registrations – 21

Client B
Site Launched July 6
Active 46 Days
Unique Visitors – 1,426
Visits – 1805
Page Views – 7,878
Registrations – 336

Client C
Site Launched Aug 5
Active 15 Days
Unique Visitors – 29
Visits – 47
Page Views – 205
Registrations – 5

Client D
Site Launched July 13
Active 39 Days
Unique Visitors – 551
Visits – 787
Page Views – 4,115
Registrations – 57

Client E
Site Launched July 27
Active 25 Days
Unique Visitors – 884
Visits – 1,049
Page Views – 3,599
Registrations – 61

As you can see, some sites had better numbers than others. However, looking at the number of active days, the number of visitors and the number of completed online registrations we can estimate that as many as 23% of visitors to Client B, the longest active site, completed a registration form. Client C, with only 15 active days, had a 10% registration rate.

At this point we do not have statistics to compare how many of these applicants made a purchase under the Cash for Clunkers program. However we can say that the micro sites did have a dramatic impact in funneling customers to our clients dealerships.

2009 Audi R8 video
The Audi R8 has been the focus of so much attention that motorguru decided to let the car do the talking…almost! Love is in the air!

2009 Audi R8 from Justin Bell on Vimeo.