Hyundai at The Academy Awards
Tuesday, March 2nd, 2010Hyundai is planning on a big night at this years Academy Awards show. The car manufacturer will air eight 30 second spots, each reportedly at a cost of $2.5 million to $2.8 million, a price similar to the commercials that ran during the Super Bowl. Long-time Hyundai spokesperson Jeff Bridges will not be in the commercials due to strict Academy rules which bar nominees from appearing in in-show creative. Replacing Bridges will be actors Martin Sheen, Richard Dreyfuss, Kim Basinger, David Duchovny, Catherine Keener, Michael Madsen, and Mandy Patinkin. The spots will highlighting the 2011 Sonata and 2010 Genesis models.
