Omni Automotive Advertising Blog

Omni Advertising Forms Partnership To Advance the Mission of
the G-Star School
Pro-Bono work helps local film industry and economy.

BOCA RATON, Fla. (June 25, 2009) – Omni Advertising, one of the area’s largest advertising companies has recently taken on a new challenge, advancing the mission of G-Star School, the nation’s largest film and TV production and acting high school located in West Palm Beach. Recognizing the need to expand the industries that call Palm Beach County home, Omni Advertising welcomed the opportunity to help the G-Star school expand their film program by providing pro-bono advertising and public relations support. Omni strongly supports bringing the film industry into Palm Beach County as it will add tax revenues, jobs and create opportunities for local businesses. Through this comprehensive Omni/G Star partnership, it is estimated millions of dollars will be added to the local economy.

Additionally, Omni plans to be a part of supplement student course offerings and workshops including internships to students on specific creative projects and television and music studio work. This real life application will enrich student’s curriculum andportfolios.

Ken Hudson, CEO of Omni Advertising said, “G-Star School provides a unique product to area students and students nationwide who want to work in the motion picture industry, Omni Advertising is happy to help further the mission of G-Star, with the hopes of making Palm Beach County a motion picture destination.”

For more information of the G-Star School and the filming of It’s a Dog Gone Tale: Destiny’s Stand, visit www.gstarschool.org.

Read the complete press release in pdf format.

View photos from the set at flickr.

View photos from the movie set at pbpulse.

I know it’s been awhile since we have featured some new creative on the blog. In fact, it has been awhile since we have featured consistent blog posts. But we’re turning around both of those trends.

Back to the new creative. Below you’ll find some new spots that we have recently made for our clients. Remember we feature a in house studio and have the capabilities to drive traffic to your dealership, even in these tough times.

Break out the popcorn and enjoy.

Central Florida Honda Dealers

O’Brien Hyundai at the Auto Park

Sheehy Ford

Jim Hudson  Auto Group

Jim Hudson Toyota

Van Cadillac

You can always view all of our posted ads by clicking here.

Ok, so it seems Payment Insurance is the hottest thing going on right now. Everyone from Hyundai to GM to Ford is offering it. Even the dealers are jumping on the bandwagon.

So how does the Payment Insurance Big 3 stack up?

Chart from Jalopnik.

Now as you can see, Ford offers more payment assistance, larger payments and a bigger maximum payout. But, Hyundai is the manufacturer that truly covers the consumer’s negative equity. But the benefit of covering negative equity is a difficult thing to explain to a consumer.

To be fair to GM, this is only part of their Total Confidence program.

Now let’s look how the manufacturers tried to convey this complicated message in a 30 second ad.

Hyundai Assurance Plus

GM Total Confidence

Ford Advantage Plan

Placed back to back to back the messages look very different. While Hyundai and GM try to relate to the viewer, Ford dives right into their message. Hyundai adopts a plus sign in their ad, GM uses a rally cap and Ford just uses straight figures.

The problem with Ford’s direction is what will the viewer ultimately remember. After a few minutes do you remember the figures from the Ford ad? Do you remember the backwards hat? How about the plus sign?

Hyundai and GM went soft with their sale, Ford took the hard road with theirs. Ultimately time will decide which direction was the best.

First we posted about our meeting with Conan O’Brien. Now, we’re posting a video about Conan’s partner in crime, Andy Richter. Yeah, we admit it, we miss Conan. Can’t wait for June 1st.

Adfreak.

Just when you thought it couldn’t get any worse for GM, this story comes out on CNN.

Basically the accountants at GM have serious doubt as to whether GM can survive as a company. These aren’t outside accountants looking in or a talking head specualting, these are the accountants that work directly for GM. In the 480 page document that GM filed with the Securities and Exchange Committee, as part of the bailout agreement, the accountants wrote they have “substantial doubt” about GM’s future.

Sales are down 40% and if that doesn’t change, GM could file for bankruptcy, even with the help of Government money.

Scary just got Scarier. Just reading this makes me want to stay as far away from a GM product as humanly possible. This will not bode well for sales.

So what’s a dealer to do. Put the emphasis on your dealership, not on the manufacturer. Be honest with your customers.

While the manufacturers future is in doubt, you can still count on Dealer Name. We will honor all factory warranties, no matter what happens.

That’s the message that dealers need to put out. Customers are going to worry about their warranties. They’re going to worry about parts and service if GM goes under. So take away their worry by telling them to trust you. Right now, your brand equity can be worth more than GM’s.