Beyond the road and Beyond $20 Grand
The 2008 Honda Accord comes out later this month and the redesign isn’t the only new thing about it. It also comes with the new tagline “Beyond the Road.”
The all new Accord is “Honda’s largest launch ever,” according to Tom Peyton, senior manager, national advertising at Honda.
Oh and by the way, the new Accord will start at $23,360. No wonder it’s having the “largest launch ever.”
But Honda has a strategy, aim for Gen X’ers. So how do you appeal to such a group of cynical people, you advertise with NBC promising a trip to Hollywood and tickets to Universal.
You can view Honda Accord’s new ad and cross promotion with NBC here.
September 25th, 2007 at 10:04 am
[...] Anyways, the Nissan viral has some tie ins to NBC’s hit show Hero’s. You can read about it here. BTW… that’s the 2nd manufacturer to have a tie in to NBC. [...]