Omni Automotive Advertising Blog

First we posted about our meeting with Conan O’Brien. Now, we’re posting a video about Conan’s partner in crime, Andy Richter. Yeah, we admit it, we miss Conan. Can’t wait for June 1st.

Adfreak.

After posting an over 600 word rambling rant, I’m going to keep this post nice and breezy. The above spot is an ad that is currently running for the South Florida Honda Dealers. The ad plays up both the low down payment and monthly payments currently available on Hondas.

Some food for thought. When advertising low payments, keep in mind that most customers don’t have a lot of money to put down right now. Ads that have low payments but a high down payment will bring in traffic but ultimately make customers angry.

Hard times call for old creative it seems. Chrysler has announced plans to bring back Employee Pricing Plus.

You’ll remember that Ford just ran this event during the holidays. And Chrysler ran a similar campaign in 2006.

Dropping 30% in sales from 2007 to 2008 will make you do some crazy things. We’ll see if this jump starts the rest of The Big 3 manufacturers to run Employee Pricing programs as well.

While other manufacturers are hitting the brakes on their factories, Volvo is hitting the brakes for you.

The all new Volvo XC60 can actually stop itself. That’s right, if you’re driving in the city and you’re about to bump someone stopped at a red light, the Volvo XC60 will stop itself from hitting the car. The system only works for low speed accidents (under 20mph), you’re on your own on the highway. Nevertheless it’s a pretty sweet attribute for a car. This definitely makes the brand image of safety stronger for Volvo.

Tip of the hat to AdFreak for the find.

At Omni Advertising, we’re really proud of the work that our in-house studio does. So I’m excited to show off this new ad created by Justin, one of our in house editors.

The copy is quite simple, but the execution brought the spot to another level.

This spot was created for our client, The O’Brien Autopark in Urbana.