Omni Automotive Advertising Blog

What was usually a mecca for auto ads, this years Super Bowl was missing some of the normal suspects. Here are a couple of videos for those who did show up.

Here’s a Honda commercial you won’t see in the states. This comes from Honda Motor Europe Ltd. to help launch the Insight.

Hard times call for old creative it seems. Chrysler has announced plans to bring back Employee Pricing Plus.

You’ll remember that Ford just ran this event during the holidays. And Chrysler ran a similar campaign in 2006.

Dropping 30% in sales from 2007 to 2008 will make you do some crazy things. We’ll see if this jump starts the rest of The Big 3 manufacturers to run Employee Pricing programs as well.

While other manufacturers are hitting the brakes on their factories, Volvo is hitting the brakes for you.

The all new Volvo XC60 can actually stop itself. That’s right, if you’re driving in the city and you’re about to bump someone stopped at a red light, the Volvo XC60 will stop itself from hitting the car. The system only works for low speed accidents (under 20mph), you’re on your own on the highway. Nevertheless it’s a pretty sweet attribute for a car. This definitely makes the brand image of safety stronger for Volvo.

Tip of the hat to AdFreak for the find.

In the midst of the economic tumble and massive job layoffs, Hyundai is now offering assurance to their customers. In the above ad and the ad after the jump, Hyundai declares that if you lose your income, within a year after buying a new Hyundai, you can simply return the car. According to the Hyundai website, the program covers up to $7,500 in negative equity and lets the buyer off the hook for further payments without any negative impact to his/her credit.

In these uncertain times, there are two huge factors that worry consumers when buying a new vehicle:

1. Financial security. Why would I want to make a huge investment if I might lose my job in the next 6 months?

2. The security of the manufacturers. If these Auto Companies need a bailout to survive, how long will they still be able offer such amenities as long warranties and leases if they start running out of money again?

Hyundai addresses both concerns in both the ads.

I would not be surprised to see some major dealer groups offer this same kind of program. A car’s depreciation once it drives off the lot is an bloated lie. If a customer puts a minimum down and makes at least two payments, the negative equity should be minimal. But the confidence you give the consumer would be unmeasurable.

See the 2nd ad after the jump.

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