Omni Automotive Advertising Blog

I’ve been seeing a lot of movies recently (Dark Knight, Step Brothers, Wall-E) and I always arrive a few minutes before the movie starts, during the commercials before the other commercials section. It is during this time that I have seen the commercial below for the all new Kia Borrego, a luxury Kia SUV.

Now I like the commercial. I really do. I think it’s smart, funny and attention grabbing without being in your face.

What I don’t like is the timing. This is probably the worst time to introduce a new SUV into an already bloated sport utility market. I understand that this vehicle was in the works long before the gas and home crisises, so it is not the fault of Kia. Even the great Toyota made the ill-fated decision to dive into the big truck business at a bad time.

So, here’s the question… Can a good advertisement make up for a poorly timed product release? I don’t think so, but only time can tell.

Being in advertising you think we see enough commercials, right? Well, evidentially some people just can’t get enough commercials. In fact, some people actually love to watch commercials. So imagine my surprise when I read this posting about Firebrand. The site itself looks pretty slick. And if you like commercials, this is the site for you. One commercial after another. Bing. Bang. Boom!