Archive for the ‘Omni’ Category

Is it the “Smart” purchase?

Thursday, June 5th, 2008

With gas prices all over the country near or exceeding $4 per gallon, the big question on the minds of many is how can I save money on gas? I read that many companies are moving to 4-day work weeks, working 10 hour days instead of the previous standard of 8. Though this may be idyllic for some, others do not have this as an option. Working at home has its appeal, yet this too is not an option for everyone. The average person can only rely on driving less to save a buck. There is always the option of trading in for something more fuel efficient. Europe’s SmartCar is now for sale in the US, but it has me questioning, “How smart is this car?”

I started by comparing the SmartCar to something similar in size, the Mini Cooper. Though the automatic SmartCar does get 33 MPG city and 41 mpg highway versus a similarly equipped Mini which gets 22 mpg city and 30 mpg highway, the one thing that the Mini has over the SmartCar is a back seat. My mother-in-law has owned a Mini for two years, and I have ridden in the back seat. It’s surely not the largest back seat, but it isn’t as small and uncomfortable as one might think. And at least it exists. My husband and I drove 200+ miles to Orlando this weekend in his two-seater Honda 2000. The biggest problem was the finding room in his trunk to fit the gadgets and gizmos we purchased while on our trip. Had we been in my car, a Toyota Rav4, we not only would have had room in the backseat, but also in the “trunk”, and in the hidden trunk below. We thought that taking his car would save us on gas; however, I believe that those times when he revved his engine above 100 mph may have had some effect on this. So be it. My point is, you don’t miss the backseat until you don’t have it. And once you don’t have it, you miss it. A lot. How smart is it to trade in a car for one without a backseat?

I then wanted to compare the SmartCar to something else, but still similar in size. I found that the Honda Civic not only gets 40 mpg city and 45 mpg highway, beating the SmartCar on both counts, but the Civic has a beloved back seat! I’ve owned a Civic before. It drove well, and it was comfortable, though my Civic did not get the 40 mpg it now claims. Regardless, a Civic gets reasonably high gas mileage, it has a backseat, and it in general is more spacious. It has more cylinders, more horsepower, and it holds 3 more people than a SmartCar ever can.

I’m not implying that people should never buy a SmartCar. Small cars such as these are essential in Europe where parking spaces are invaluable and hard to come by. But I don’t live in Europe, and I don’t plan on moving there anytime soon. Until I do move to an area where it would be advantageous to drive a car which is only 106 inches long, I’ll stay in my current 181 inches. And my 19 mpg city and 26 mpg highway. And I may even sit in my backseat, just because I can.

Smart Car specs
Mini Cooper specs
Toyota Rav4 specs
Honda Civic specs

This article was contributed by A.J. Silberman

Omni Goes Plasma

Thursday, April 24th, 2008

According to this Newswire press release, Omni Advertising will be installing a digital signage network on the fourth floor conference room of their Boca Raton headquarters. Three 50-inch high definition Panasonic plasma monitors will be linked to create one stunning image and will be clearly viewable from the building’s atrium, restaurant and lobby.

The digital signage network will be powered by rVue which allows users to control in-store video programming.

“Omni Advertising is in a unique position as both a user of the rVue technology, and a key influencer among its clients,” said Jason Kates, CEO and founder of RMS Networks. “Their digital marketing content is ideal for distribution via rVue. At the same time, their auto dealer clients are realizing the power digitally created and distributed marketing content can have in their own showrooms.”

“This is a powerful sales tool that has delivered proven profitability and increased customer satisfaction,” said Ken Hudson, CEO of Omni Advertising (omni-advertising.com). “When our clients walk in, they’ll see their own ads and content on HD plasma screens. The impact is powerful! When we tell them the same content can be playing in their dealerships, it will be a natural decision.”

In a related agreement, the auto dealer application of rVue, will be rolled out at Jim Hudson Automotive Group’s Toyota and Hyundai showrooms in South Carolina, giving managers the ability to personally select and control the video programming that plays in each dealership.

For more information about installing rVue in your dealership, contact Omni at 561-620-4774.

Omni Welcomes Iris Zayas

Thursday, October 11th, 2007

Omni Advertising has issued a press release announcing a merger with Iris Zayas. Iris will be Omni’s Media Director and will oversee both traditional and interactive media for the agency.

“Everything we do here is around technology innovation; to keep our clients at the forefront of the digital revolution,” said Iris.

See more news about Omni Advertising here.

Ken Hudson Presentation

Friday, September 7th, 2007

Omni Automotive Advertising

Thursday, August 30th, 2007

The official Omni Automotive Advertising agency blog is now live.

Omni Automotive Advertising is a full service automotive advertising agency based in Boca Raton. We specialize in writing cutting edge radio and TV car dealer commercials, as well as creating unique jingles, print ads, internet ads, e-mail blasts and POP. Plus Omni Automotive Advertising will find the best media buying and marketing strategy to maximize our automotive dealer’s ROI.

Omni Automotive Advertising is a subsidary of Omni Advertising

.Omni Automotive Advertising