Built on the popular Drupal web management system, the new site allows the Omni team to keep the site fresh and up to date with their most recent news. Unlike this site, which is focused more on automotive advertising, Omni-Advertising.com showcases the work of our ever growing client base.

Omni’s arsenal of kick ass auto marketers just got more lethal. We recently snagged two of the most dangerous dudes in automotive advertising this side of the western hemisphere and we’re about to unleash them as members of our Honda team.

Brett Butz and Chris Martin have more than 20 years combined automotive marketing experience. Over the past few years they worked at 22squared where they racked up close relationships (read: inside scoops) with over 90 Southeast Toyota dealers. These boys educated their dealers, they trained and consulted them, strategized for them, maximized their online presence, branded them, and then sent them off smiling with a slew of market share.

Besides Toyota, Brett and Chris have managed all aspects of Chevy Association and Dodge Association accounts. Their expertise includes developing fully integrated digital marketing plans – from paid search and display advertising, search engine optimization and social media strategies to email marketing and pay per click campaigns – that will knock your socks off. And now they’re bringing it all to Omni’s Honda Associations. So, eh hem, if you’re not Honda, be afraid. Be very afraid.

On a more civilized note…

Omni has a new artist! His name is Dave Cochran and he isn’t just any artist, either. This guy draws storyboards. Do you have any idea what that means? It means he can take the chicken scratch, stick figure, indecipherable-to-the-untrained-eye scribbles that come spilling from the curious minds lurking in our creative department and turn them into a series of communicable diagrams! He’s got over 20 years of experience in advertising design, he’s super talented and we’re proud to have him under Omni’s roof.

Local 6 – Orlando
http://www.clickorlando.com/education/21336759/detail.html

California Chronical
http://www.californiachronicle.com/articles/yb/136608564

Brandon Herald
http://www.bradenton.com/331/story/1786779.html

NBC – Los Angeles
http://www.nbclosangeles.com%2Fentertainment%2Ftelevision%2FWelcome-Back-Horshack-54553557.html

NBC – Connecticut
http://www.nbcconnecticut.com/entertainment/television/Welcome-Back-Horshack-54553557.html

Enquirer-Herald
http://www.enquirerherald.com/365/story/917189.html

AP Story:
http://hosted.ap.org/dynamic/stories/F/FL_WELCOME_BACK_HORSHACK_FLOL-?SITE=FLDAY&SECTION=HOME&TEMPLATE=DEFAULT

Victoria Advocate
http://www.victoriaadvocate.com/news/2009/oct/18/bc-fl-welcome-back-horshack1st-ld-writethru/

WKRG – Pensacola
http://www.wkrg.com/raw_news/article/welcome-back-kotter-actor-teaches-drama-in-fla/455927/Oct-18-2009_10-17-am/

Washington Post

TCPalm.com – Former Sweathog, actor Ron Palillo, now a teacher in Palm Beach County

KGMB9 – Hawaii – TV Old Skool Kotter is Back!

Palillo is not a stranger to Palm Beach, already having served as artistic director for the Cuillo Center for the arts, directing A Closer Walk with Patsy Cline and The Phantom of the Opera.

Click on the images below to view a larger version and read the article.

I started by comparing the SmartCar to something similar in size, the Mini Cooper. Though the automatic SmartCar does get 33 MPG city and 41 mpg highway versus a similarly equipped Mini which gets 22 mpg city and 30 mpg highway, the one thing that the Mini has over the SmartCar is a back seat. My mother-in-law has owned a Mini for two years, and I have ridden in the back seat. It’s surely not the largest back seat, but it isn’t as small and uncomfortable as one might think. And at least it exists. My husband and I drove 200+ miles to Orlando this weekend in his two-seater Honda 2000. The biggest problem was the finding room in his trunk to fit the gadgets and gizmos we purchased while on our trip. Had we been in my car, a Toyota Rav4, we not only would have had room in the backseat, but also in the “trunk”, and in the hidden trunk below. We thought that taking his car would save us on gas; however, I believe that those times when he revved his engine above 100 mph may have had some effect on this. So be it. My point is, you don’t miss the backseat until you don’t have it. And once you don’t have it, you miss it. A lot. How smart is it to trade in a car for one without a backseat?

I then wanted to compare the SmartCar to something else, but still similar in size. I found that the Honda Civic not only gets 40 mpg city and 45 mpg highway, beating the SmartCar on both counts, but the Civic has a beloved back seat! I’ve owned a Civic before. It drove well, and it was comfortable, though my Civic did not get the 40 mpg it now claims. Regardless, a Civic gets reasonably high gas mileage, it has a backseat, and it in general is more spacious. It has more cylinders, more horsepower, and it holds 3 more people than a SmartCar ever can.

I’m not implying that people should never buy a SmartCar. Small cars such as these are essential in Europe where parking spaces are invaluable and hard to come by. But I don’t live in Europe, and I don’t plan on moving there anytime soon. Until I do move to an area where it would be advantageous to drive a car which is only 106 inches long, I’ll stay in my current 181 inches. And my 19 mpg city and 26 mpg highway. And I may even sit in my backseat, just because I can.

Smart Car specs
Mini Cooper specs
Toyota Rav4 specs
Honda Civic specs

This article was contributed by A.J. Silberman

The digital signage network will be powered by rVue which allows users to control in-store video programming.

“Omni Advertising is in a unique position as both a user of the rVue technology, and a key influencer among its clients,” said Jason Kates, CEO and founder of RMS Networks. “Their digital marketing content is ideal for distribution via rVue. At the same time, their auto dealer clients are realizing the power digitally created and distributed marketing content can have in their own showrooms.”

“This is a powerful sales tool that has delivered proven profitability and increased customer satisfaction,” said Ken Hudson, CEO of Omni Advertising (omni-advertising.com). “When our clients walk in, they’ll see their own ads and content on HD plasma screens. The impact is powerful! When we tell them the same content can be playing in their dealerships, it will be a natural decision.”

In a related agreement, the auto dealer application of rVue, will be rolled out at Jim Hudson Automotive Group’s Toyota and Hyundai showrooms in South Carolina, giving managers the ability to personally select and control the video programming that plays in each dealership.

For more information about installing rVue in your dealership, contact Omni at 561-620-4774.

“Everything we do here is around technology innovation; to keep our clients at the forefront of the digital revolution,” said Iris.

See more news about Omni Advertising here.

Omni Automotive Advertising is a full service automotive advertising agency based in Boca Raton. We specialize in writing cutting edge radio and TV car dealer commercials, as well as creating unique jingles, print ads, internet ads, e-mail blasts and POP. Plus Omni Automotive Advertising will find the best media buying and marketing strategy to maximize our automotive dealer’s ROI.

Omni Automotive Advertising is a subsidary of Omni Advertising

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