Sorry I couldn’t find them on youtube but I did find them online. Again Hyundai goes with the Duh theme. This time they are using Jeff Bridges instead of Kelsey Grammer. See the spots here and here.
For the past couple of months, I’ve had this feeling that International manufacturer ads are better than the ones shown in the states. It seems they take more chances.
Check out this ad for Holden that aired in Australia, here.
Of course I could have a bias toward National ads because I see both the good and bad ones, but for the International ads I only the best ones.
You can check out some other cool international ads here, here, here and here.
The new 2008 Chevy Malibu is going to be a force to be reckoned with. Seriously the car is a total revamp of it’s boring predecessor. In fact Chevy subtlety admits it in their new ad campaign based on the tag “the car you can’t ignore.”
Here’s one ad (not the best of quality, hopefully someone will post a better one soon.
Update** You can see the above video here. And you can watch the bank robber ad here.
 Because I’m lazy today and posting videos is a lot easier than actually posting content, here is Hummer’s Nip/Tuck homage commercial.
Courtesy of AdFreak.
Is a Mini mini? Yes. And no? According to this eye-grabbing ad, size not only matters but the Mini Cooper is mystifyingly able to offer its drivers both ends of the scope: mini and, apparently, massive. It’s a good thing perception is relative, otherwise our jobs would be much harder.
Anyway, speaking of perception, optical illusions make for powerful ads. The good ones make you stare; the best ones make you believe.
I’m speechless. From Ads of the World and Adfreak.
Update: Seems VW of America has taken down the spot. Sorry.
Update #2: It’s back up! Yee-haw!
The 2008 Honda Accord comes out later this month and the redesign isn’t the only new thing about it. It also comes with the new tagline “Beyond the Road.”
The all new Accord is “Honda’s largest launch ever,” according to Tom Peyton, senior manager, national advertising at Honda.
Oh and by the way, the new Accord will start at $23,360. No wonder it’s having the “largest launch ever.”
But Honda has a strategy, aim for Gen X’ers. So how do you appeal to such a group of cynical people, you advertise with NBC promising a trip to Hollywood and tickets to Universal.
You can view Honda Accord’s new ad and cross promotion with NBC here.
It seems every great dealer stresses the relationship they have with their employees and their customers. Now, in this quarters’ AIADA magazine, Ron Esserman speaks of training his employees to better help potential customers.
Esserman pioneered the very innovative YES customer satisfaction program, You are Empowered to Satisfy. He explains…
“Every employee must find a way to say yes to all our customers. We have extensive training of all our employees… We want to help (our employees) get where they want to go, so that we can get where we want to go.”
It’s very interesting how the successful dealers all concentrate on the relationships they have with people. I’ll post the article when it comes live on the net.
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