Omni Automotive Advertising Blog

 Because I’m lazy today and posting videos is a lot easier than actually posting content, here is  Hummer’s Nip/Tuck homage commercial.

Courtesy of AdFreak.

Is a Mini mini? Yes. And no? According to this eye-grabbing ad, size not only matters but the Mini Cooper is mystifyingly able to offer its drivers both ends of the scope: mini and, apparently, massive. It’s a good thing perception is relative, otherwise our jobs would be much harder.

Anyway, speaking of perception, optical illusions make for powerful ads. The good ones make you stare; the best ones make you believe.

I’m speechless. From Ads of the World and Adfreak.

Update: Seems VW of America has taken down the spot. Sorry.

Update #2: It’s back up! Yee-haw!

The 2008 Honda Accord comes out later this month and the redesign isn’t the only new thing about it. It also comes with the new tagline “Beyond the Road.”

The all new Accord is “Honda’s largest launch ever,” according to Tom Peyton, senior manager, national advertising at Honda.

Oh and by the way, the new Accord will start at $23,360.  No wonder it’s having the “largest launch ever.”

But Honda has a strategy, aim for Gen X’ers. So how do you appeal to such a group of cynical people, you advertise with NBC promising a trip to Hollywood and tickets to Universal.

You can view Honda Accord’s new ad and cross promotion with NBC here.

It seems every great dealer stresses the relationship they have with their employees and their customers. Now, in this quarters’ AIADA magazine, Ron Esserman speaks of training his employees to better help potential customers.

Esserman pioneered the very innovative YES customer satisfaction program, You are Empowered to Satisfy. He explains…

“Every employee must find a way to say yes to all our customers. We have extensive training of all our employees… We want to help (our employees) get where they want to go, so that we can get where we want to go.”

It’s very interesting how the successful dealers all concentrate on the relationships they have with people. I’ll post the article when it comes live on the net.