Cirtroen C4 Transforms Advertising
With the everyday barrage of commercials it’s easy to become desensitized to them. So its refreshing to see something new. Citroen has recently released a series of commercials featuring the C4 morphing into a Transformer-like robot that break dances, skates, and does a “Staying Alive” groove through the streets (see below). The commercials seem fresh and the robot shines. The website for the C4 smoothly integrates the robot and the feel of the commercial.
