The competition, which will take place on August 27, 2009 from 6:30 -9:30pm at the Boca Raton Resort and Club, pits Jo Anne agains seven other community leaders to raise money for the George Snow Scholarship Fund. The George Snow Scholarship Fund, a Boca Raton-based 501(c) 3 Public Charity, provides educational grants to some of our areas brightest and most deserving young scholars. Jo Anne Williams has set a goal to raise $50,000 or more for the fund.

For more information about Jo Anne’s quest, go to her site at www.dancingjoanne.com.

BOCA RATON, Fla. (June 25, 2009) – Omni Advertising, one of the area’s largest advertising companies has recently taken on a new challenge, advancing the mission of G-Star School, the nation’s largest film and TV production and acting high school located in West Palm Beach. Recognizing the need to expand the industries that call Palm Beach County home, Omni Advertising welcomed the opportunity to help the G-Star school expand their film program by providing pro-bono advertising and public relations support. Omni strongly supports bringing the film industry into Palm Beach County as it will add tax revenues, jobs and create opportunities for local businesses. Through this comprehensive Omni/G Star partnership, it is estimated millions of dollars will be added to the local economy.

Additionally, Omni plans to be a part of supplement student course offerings and workshops including internships to students on specific creative projects and television and music studio work. This real life application will enrich student’s curriculum andportfolios.

Ken Hudson, CEO of Omni Advertising said, “G-Star School provides a unique product to area students and students nationwide who want to work in the motion picture industry, Omni Advertising is happy to help further the mission of G-Star, with the hopes of making Palm Beach County a motion picture destination.”

For more information of the G-Star School and the filming of It’s a Dog Gone Tale: Destiny’s Stand, visit www.gstarschool.org.

Read the complete press release in pdf format.

View photos from the set at flickr.

View photos from the movie set at pbpulse.

More information on the hydrogen car can be found at the RiverSimple website.

Watch the commercial and see what you think.

Reviews:

Business Week

New York Times

Haven’t seen the new commercial yet. Here you go. Flowers, Butterflys, oh, and the Prius too!

Google Alerts

If you haven’t already signed up to receive Google Alerts, it’s a great way to keep up with breaking news articles and blog entries indexed by Google. You can set your keyword preferences for any topic. Here are some alerts that have come through our Omni account recently.

Honda Insight first-ever hybrid to become Japan’s #1 selling auto – Autoblog.com

GM Update: Factories for Sale, Opel’s Future Within Company Still Unclear – MotorTrend.com

GM, Chrysler Dealers Await Fate – Auto Makers Prepare Cut Lists Amid Scramble to Complete Overhauls – Wall Street Journal

Car Dealers Push to Save Their Stores – Washington Post

Print Ads

Volvo Cannes Ad

Volvo XC60: Ski Boots by Advertising Agency: TBWA\OSLO, Oslo, Norway. Courtesy of AdsOfTheWorld.com

Subaru Mount Rushmore Ad

Subaru Forester: Mount Rushmore by Advertising Agency: Saatchi&Saatchi, Ukraine, courtesty of AdsOfTheWorld.com

Back to the new creative. Below you’ll find some new spots that we have recently made for our clients. Remember we feature a in house studio and have the capabilities to drive traffic to your dealership, even in these tough times.

Break out the popcorn and enjoy.

Central Florida Honda Dealers

O’Brien Hyundai at the Auto Park

Sheehy Ford

Jim Hudson  Auto Group

Jim Hudson Toyota

Van Cadillac

You can always view all of our posted ads by clicking here.

So how does the Payment Insurance Big 3 stack up?

Chart from Jalopnik.

Now as you can see, Ford offers more payment assistance, larger payments and a bigger maximum payout. But, Hyundai is the manufacturer that truly covers the consumer’s negative equity. But the benefit of covering negative equity is a difficult thing to explain to a consumer.

To be fair to GM, this is only part of their Total Confidence program.

Now let’s look how the manufacturers tried to convey this complicated message in a 30 second ad.

Hyundai Assurance Plus

GM Total Confidence

Ford Advantage Plan

Placed back to back to back the messages look very different. While Hyundai and GM try to relate to the viewer, Ford dives right into their message. Hyundai adopts a plus sign in their ad, GM uses a rally cap and Ford just uses straight figures.

The problem with Ford’s direction is what will the viewer ultimately remember. After a few minutes do you remember the figures from the Ford ad? Do you remember the backwards hat? How about the plus sign?

Hyundai and GM went soft with their sale, Ford took the hard road with theirs. Ultimately time will decide which direction was the best.

Here are some of the highlights of the plan:

* Pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of $700, for a maximum of 12 Benefit payments
* Benefits are paid directly to your financing source
* No cost to you
* Be sure to make your monthly financing payments on your account until you have received notification that your Benefits have been approved in order to maintain your current account status

Detailed information about the Ford Advantage Plan can be found on the Ford Website.

What kind of signal does this send to the automotive world? Well, as consumers continue to avoid spending their hard earned cash and bear witness to the automakers economic trials, plans such as this are an attempt to restore faith in the brand to the public while motivating them to take a chance and buy that new car. If the Ford tactic works and sales increase, don’t be surprised if other automakers followed suit with their own plans?

Click here to view the embedded video.

First we posted about our meeting with Conan O’Brien. Now, we’re posting a video about Conan’s partner in crime, Andy Richter. Yeah, we admit it, we miss Conan. Can’t wait for June 1st.

Adfreak.