Ford Advantage Plan
Following in the steps of Hyundai, the Ford Motor Company announced yesterday their ‘Ford Advantage Plan’ The plan lets you buy or lease a new Ford, Lincoln or Mercury vehicle with the peace of mind of the Ford Payment Protection Program.
Here are some of the highlights of the plan:
* Pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of $700, for a maximum of 12 Benefit payments
* Benefits are paid directly to your financing source
* No cost to you
* Be sure to make your monthly financing payments on your account until you have received notification that your Benefits have been approved in order to maintain your current account status
Detailed information about the Ford Advantage Plan can be found on the Ford Website.
What kind of signal does this send to the automotive world? Well, as consumers continue to avoid spending their hard earned cash and bear witness to the automakers economic trials, plans such as this are an attempt to restore faith in the brand to the public while motivating them to take a chance and buy that new car. If the Ford tactic works and sales increase, don’t be surprised if other automakers followed suit with their own plans?