Hyundai voted Marketer of the Year
With all the financial turmoil of the past year Hyundai took some bold steps to bring their brand to the forefront. It all started with one bold statement, “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.” While other automakers slashed their budgets and cut back on advertising, Hyundai took advantage, placing ads in two of the largest viewed television events, the Super Bowl and The Academy Awards.
Hyundai’s market share jumped to 4.3% in the first ten months of 2009 from 3.1% in the same year-ago period. In September, while the industry overall suffered a 22% sales drop in a post-Cash for Clunkers hangover, Hyundai managed to increase its new-vehicle tally by 27% to 31,511 units.