Naughty Volvos and the All-New S60
The All-New Volvo S60
Volvo has launched the “Naughty Volvo” campaign featuring the All-New Volvo S60. The campaign challenges you to be “as naughty as you want to be”.
The campaign will expand through the year. For now, you can find more information at www.naughty.volvocars.us. The interactive website employs several video of the S60 driving through tests like the “Elk Test” and the “Slalom Test”. More tests, such as the “Pedestrian Detection Test” will be coming soon.
Volvo is also backing up the campaign with the release today of the Volvo Cars US Facebook page. Drawing on the use of social networks for advertising is a growing trend in automotive advertising. If you twitter, you can follow the campaign through the VolvoCars_US twitter page.
