Newspaper Advertising Ratings
It’s widely known that newspaper advertising is not generating as many leads as it used to. But no one knew it was this bad.
According to Fitch Ratings, automotive advertising ratings have plunged 20%.
Now this doesn’t mean every dealer should totally bail out of newspaper advertising. What it does mean is that dealers should really be investing in new avenues to reach consumers.
When was the last time you tried something different to find new customers?
September 6th, 2007 at 10:16 am
[...] last week, I wrote about the fall of newspaper advertising. Now this week, AdWeek (that’s a lot of “weeks” in just two sentences) reports [...]
October 6th, 2007 at 5:29 pm
Thank you for sharing!