Omni Automotive Advertising Blog

The All-New Volvo S60

Volvo has launched the “Naughty Volvo” campaign featuring the All-New Volvo S60. The campaign challenges you to be “as naughty as you want to be”.

The campaign will expand through the year. For now, you can find more information at www.naughty.volvocars.us. The interactive website employs several video of the S60 driving through tests like the “Elk Test” and the “Slalom Test”. More tests, such as the “Pedestrian Detection Test” will be coming soon.

Volvo is also backing up the campaign with the release today of the Volvo Cars US Facebook page. Drawing on the use of social networks for advertising is a growing trend in automotive advertising. If you twitter, you can follow the campaign through the VolvoCars_US twitter page.

Hyundai is planning on a big night at this years Academy Awards show. The car manufacturer will air eight 30 second spots, each reportedly at a cost of $2.5 million to $2.8 million, a price similar to the commercials that ran during the Super Bowl. Long-time Hyundai spokesperson Jeff Bridges will not be in the commercials due to strict Academy rules which bar nominees from appearing in in-show creative. Replacing Bridges will be actors Martin Sheen, Richard Dreyfuss, Kim Basinger, David Duchovny, Catherine Keener, Michael Madsen, and Mandy Patinkin. The spots will highlighting the 2011 Sonata and 2010 Genesis models.

What was usually a mecca for auto ads, this years Super Bowl was missing some of the normal suspects. Here are a couple of videos for those who did show up.

Here’s a Honda commercial you won’t see in the states. This comes from Honda Motor Europe Ltd. to help launch the Insight.

Much attention is being paid to the recent admission by Toyota over the recalls. If you haven’t seen the commercial yet, here it is.