Toyota Commits to Fixing Problems
February 12th, 2010
Much attention is being paid to the recent admission by Toyota over the recalls. If you haven’t seen the commercial yet, here it is.
This entry posted by
Barry
This entry posted by
Barry New Site up for Omni Advertising
February 12th, 2010
In case you haven’t seen it yet, the new corporate site for Omni Advertising is up and running. The site has been redesigned from top to bottom, including a new look, and all the latest and greatest mods you’d look for in a brand new 2010 model.
Built on the popular Drupal web management system, the new site allows the Omni team to keep the site fresh and up to date with their most recent news. Unlike this site, which is focused more on automotive advertising, Omni-Advertising.com showcases the work of our ever growing client base.
This entry posted by BarryNews at Omni Advertising
January 14th, 2010Omni’s arsenal of kick ass auto marketers just got more lethal. We recently snagged two of the most dangerous dudes in automotive advertising this side of the western hemisphere and we’re about to unleash them as members of our Honda team.
Brett Butz and Chris Martin have more than 20 years combined automotive marketing experience. Over the past few years they worked at 22squared where they racked up close relationships (read: inside scoops) with over 90 Southeast Toyota dealers. These boys educated their dealers, they trained and consulted them, strategized for them, maximized their online presence, branded them, and then sent them off smiling with a slew of market share.
Besides Toyota, Brett and Chris have managed all aspects of Chevy Association and Dodge Association accounts. Their expertise includes developing fully integrated digital marketing plans – from paid search and display advertising, search engine optimization and social media strategies to email marketing and pay per click campaigns – that will knock your socks off. And now they’re bringing it all to Omni’s Honda Associations. So, eh hem, if you’re not Honda, be afraid. Be very afraid.
On a more civilized note…
Omni has a new artist! His name is Dave Cochran and he isn’t just any artist, either. This guy draws storyboards. Do you have any idea what that means? It means he can take the chicken scratch, stick figure, indecipherable-to-the-untrained-eye scribbles that come spilling from the curious minds lurking in our creative department and turn them into a series of communicable diagrams! He’s got over 20 years of experience in advertising design, he’s super talented and we’re proud to have him under Omni’s roof.
2012 Ford Focus Introduced at Detroit Auto Show
January 11th, 2010
On Monday morning, Alan Mulally, president and chief executive of the Ford Motor Company, introduced the 2012 Ford Focus at the Detroit Auto Show. The Focus is being touted as the savior for Ford, akin to what the K-car was for Chrysler.
In the US, the Focus will be powered by a new 2-liter direct-injection gas engine whereas in Europe it will be diesel powered. Sedan and hatchback models will arrive in 2011. Updated designs will sport “a European look”.
Read the NY Times article here.
Ford is also counting on the Focus’ fuel efficiency to encourage consumers to switch to the Ford line. The redesigned Focus features a small bump on the vehicle’s taillights that reduces air turbulence and allows the car to travel further on a tank of gas.
Read the Wall Street Journal article here.
This entry posted by BarryNovember Car Sales Improving
December 1st, 2009New-car sales figures released today seem to indicate a growing increase. According to the nytimes.com article, In November, Car Sales Show Signs of Stability, General Motors, Ford Motor, Toyota and Honda said their sales were about the same last month as they were a year ago. The only major carmaker to report a large drop was Chrysler, whose sales fell 25 percent. Hyundai, in contrast, reported a 46 percent increase. Estimates from G.M. and Chrysler were selling at a rate of about 11 million in November, slightly higher that October’s rate of about 10.5 million. This is much higher than the low rate of about 9 million seen in the early part of 2009.
This entry posted by BarryIn response to rising demand, G.M. said it would build 75 percent more vehicles in the first quarter than it did a year earlier, and Ford said it would raise first-quarter production by 58 percent. Both companies had been drastically cutting production since the middle of last year.
