Payments You Need
After posting an over 600 word rambling rant, I’m going to keep this post nice and breezy. The above spot is an ad that is currently running for the South Florida Honda Dealers. The ad plays up both the low down payment and monthly payments currently available on Hondas.
Some food for thought. When advertising low payments, keep in mind that most customers don’t have a lot of money to put down right now. Ads that have low payments but a high down payment will bring in traffic but ultimately make customers angry.